Where you advertise is just as important as the message you’re communicating. That’s why it’s essential to meet your customers and prospects where they spend their time.

Today’s television viewers are cutting the cord and moving to streaming services. Amazon’s streaming advertising channel is an effective way to reach this growing audience and put your dealership in the spotlight alongside their favorite movies, TV shows, news and live sports.

With Amazon’s streaming TV ads, you can reach and connect to unique audiences across premium streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps, and the News app on Fire TV.

Amazon’s streaming TV ads are shown as full-screen video ads, typically viewed on the largest screen in the home. These non-skippable ads present a great opportunity to convey your dealership’s message. With more and more viewers turning to streaming, this is an excellent way to reach potential local customers.

Your Digital Advertising Can Reach Amazon’s Streaming Viewers Where They’re Watching

Not surprisingly, Amazon’s streaming video audience reach is significant. They average over 135 million unduplicated monthly users. They’ve also seen a 340% increase in ad-supported Fire TV apps and 519% increase YOY in total weekly hours streamed.

But, it’s unlikely you’re looking to reach millions in your market. Fortunately, Amazon gives dealerships advertising on the platform the ability to get precise with their audience targeting.

One way to do this is using. Amazon’s first-party data — it’s an excellent way to reach very specific targets and comes without any privacy concerns. The audience targeting includes all the usual demographic details and focused geographic data. But their shopper insights and automotive audiences are where your targeting can really shine. You can segment by intent and by life stage, including: recent grads, first-time auto buyers, engaged couples, first home buyers, starting a family, and retirees.

That kind of data gives you unprecedented ability to advertise specific models and communicate specific messages based on where your customers are in their life journey.

You can also use your own first-party data for exclusion lists. For example, you can ensure any recent customers that purchased from your dealership aren’t shown sales ads for a set period of time.

Amazon OTT Advertising Results For PureCars Dealerships

Dimmitt Auto Group is based in the Tampa Bay area. The Group has nine unique manufacturers across five campuses.

PureCars engaged a 2 week heavy up on Amazon, positioned to reach in-market shoppers watching FireTV in the dealership’s geographic footprint.

Here are some of the results they achieved:

• +24% Paid search impressions and clicks
• -20%  Paid search cost per click
• +41% MoM paid social impressions
• +50% MoM paid social clicks
• +18% MoM increase in sales
• +16% MoM increase in revenue
• +57% Increase in sales
• +61% Increase in Fixed Ops clicks

Overall, PureCars dealers have seen a 30% lower cost per thousand impressions and a 25% lower cost per view with Amazon OTT advertising vs. other OTT advertising.

Amazon: A Star Performer For Your Dealership’s Digital Advertising

If your dealership isn’t already using Amazon OTT as part of your digital advertising strategy, you could be falling behind the competition. Amazon’s OTT platform offers a significant opportunity to reach consumers where they are streaming content in an impactful, cost-effective way.

Ready to make Amazon Streaming Ads a featured presentation in your digital advertising strategy? Contact PureCars today.