This month at PureCars we’re focused on delivering your dealership the most value with Better Together. What is Better Together? We’re combining our industry-leading digital advertising with the AutoMiner customer data platform to give our customers the most complete dealer marketing solution, utilizing the most accurate customer data available.

If you’re like most dealerships, you struggle with:

• Customer data that is inaccurate and fragmented
• Deploying consistent advertising across multiple channels
• The ever-changing pressure to move different inventory based on incentives, marketshare, floorplan costs, other factors

When you combine the power of PureCars digital advertising and the AutoMiner, we can help you:

• Consolidate and cleanse your customer data to make it more effective for your marketing
• Deploy omni-channel campaigns to ensure we reach the right customer, at the right time, on the right channel
  
• Leverage exclusive market insights to match shoppers to your inventory

3 WAYS YOU CAN WIN:

1. Avoid Advertising To Customers Who Have Already Purchased

It seems pretty obvious – of course you shouldn’t continue advertising vehicles and offers from customers who have recently purchased from you. The reality is that it’s not as easy as you think to exclude those customers from your advertising and very few dealerships or advertising vendors actually do it.

By combining the AutoMiner CDP with your digital advertising, we can help you suppress these audiences so that only customers who are still in-market will see your ads. What does this mean for you and your advertising effectiveness?

Working with our clients, we’ve found dealers who have experienced:  

• A 65% lower cost per conversion year over year for prospecting campaigns and a 29% lower cost year over year for retargeting campaign
• Ad clicks increased significantly for both campaign types, increasing 218% for prospecting ads and 64% for retargeting ads

2. Win-Back Lost Service Customers

Service retention is a key metric by which service departments and dealerships are measured.

Maintaining a high level of service customer retention increases the lifetime value of your customers and increases the chances of selling them a new vehicle when they are ready to upgrade. OEMs understand this which is why some offer retention marketing programs, however they are not all designed the same, nor do they offer the level of personalization that most dealerships prefer.

By combining the AutoMiner CDP with your digital advertising, we can help you:

• Cleanse and enrich your customer data so that you’re accurately reaching customers – even if they haven’t returned for several years
• Create customer lists based on criteria that matters to you. For example, customers who have not returned in 12 months and own a specific model or body style.
• Create email marketing campaigns that can be one-time or automated to run regularly so all service customers are contacted and encouraged to return
• Further compliment your email marketing efforts by adding in direct mail or social media advertising to provide additional touch points for these valuable customers

3. Bring In More Recall Work

Recall work connects to warranty work, and both can help your service department, as well as your sales department, when it comes to building a pipeline, increased revenue opportunities, and retention.  

Recall and warranty work bring in new, existing and previous clients. Not only does it pose an opportunity to build a pipeline in your fixed ops department, but it also extends into your sales departments. Additionally, it gives you a reason to reach back out to a previous sales or service client to bring them back to and show them why they should be using your dealership again to recapture their business.

By combining the AutoMiner CDP with your digital advertising, we can help you:

• Cleanse and enrich customer data so that you’re able to reach customers with recall notices
• Develop recall campaigns and call lists based on our direct integration with national recalls
• Create email marketing campaigns to ensure all recall customers are contacted and encouraged to return
• Further compliment email and call efforts by adding in direct mail or social media advertising to provide additional touch points for these important customers

Ready to take advantage of the most dynamic duo since Batman & Robin?  Ask your Account Executive for more information or reach out on our website.