As we approach the end of the year, now is the time to ensure your dealership is fully capitalizing on available resources—especially co-op dollars. These funds, provided by OEMs to support advertising efforts, are an essential tool for driving brand awareness and boosting customer engagement. But, they come with a catch: if you don’t use them by year-end, they’re gone.

At PureCars, we’ve seen countless dealerships leave significant co-op dollars unused, missing out on valuable marketing opportunities. The good news? It’s not too late to take full advantage of these funds and make them work across the channels that matter most to today’s car shoppers.

Why Co-op Dollars Are Crucial

Co-op dollars are a unique resource that can dramatically expand your marketing budget. These funds allow dealerships to run advertising campaigns with the support of OEMs, ensuring that you’re promoting both your inventory and the brand while keeping costs down. Whether you’re looking to attract new customers or re-engage existing ones, co-op dollars are designed to help you do just that.

But here’s the thing: many dealerships are still not utilizing co-op dollars for digital marketing. Given the increasing role that online platforms play in the consumer’s car-buying journey, it’s crucial to shift more focus towards channels like paid search, paid social, and even direct mail.

Take Action Now

Co-op funds don’t roll over into the next year, meaning any unused dollars disappear when the calendar resets. That’s why it’s vital to assess where you stand with your current co-op balance and create a plan to allocate those dollars effectively. Digital channels offer powerful ways to reach your audience and are fully eligible for co-op spending in most cases. The key is to act now before the clock runs out.

How PureCars Maximizes Your Co-op Dollars

At PureCars, we specialize in helping dealerships make the most of their co-op dollars through data-driven strategies and cutting-edge technology. Our approach ensures that every dollar you invest delivers a strong return by leveraging the most effective digital channels. Here’s how we can help:

• Paid Search: With car buyers relying heavily on search engines to explore their options, a strong paid search strategy is crucial. We’ll help you target in-market shoppers using co-op dollars, ensuring your dealership shows up when it matters most.
• Paid Social: Social media is a key platform for brand discovery and engagement. PureCars can deploy co-op funds to create dynamic campaigns on platforms like Facebook and Instagram, building awareness and driving leads directly to your dealership.
• Direct Mail: While digital channels are essential, direct mail still has its place in the marketing mix. We can help you combine digital targeting with personalized direct mail campaigns, creating a cohesive strategy that reaches customers online and in their mailboxes.

Don’t Wait Until It’s Too Late

The end of the year will be here before you know it, and with it, the expiration of any unused co-op dollars. Now is the time to ensure you’re not leaving money on the table. Let PureCars help you create a strategic, customized plan to allocate your remaining co-op dollars and maximize their impact across the most effective channels. By taking action now, you can boost your year-end results and start the new year on strong footing.

Ready to Get Started?

Reach out to PureCars today to see how we can help you maximize your co-op dollars and drive better results across digital and direct mail channels. We’ll guide you through the process and ensure that your advertising efforts finish the year with maximum impact.

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