The electrification race is officially on, and the conversation around EV adoption has never been more critical. On a recent episode of the EVs for Everyone podcast, hosted by Elena Ciccotelli, PureCars’ Vince Schiano and Caitlin Cowley shared key insights on how dealerships can successfully navigate the growing EV market. From leveraging data-driven marketing strategies to optimizing ad spend, PureCars is helping dealerships connect with the right customers at the right time.

How PureCars Helps Dealerships Find the Right EV Buyers

The key to EV success in the dealership world isn’t guesswork—it’s data. Vince Schiano, Solutions Engineer at PureCars, emphasized that intuition is no longer enough in 2025. “At the core of it all is data,” Vince explained. “Every single conversation we have with a dealer is centered around consumer behavior. Are they hybrid buyers transitioning to full EVs? How do we match them up? Our partnerships with industry leaders like Google and Meta help us guide dealers to connect with the right customers, ensuring ad spend isn’t wasted.”

EVs Aren’t Just for the Affluent—They’re for Everyone

A common misconception is that EVs are still a niche product, reserved for luxury buyers. Caitlin Cowley, VP of Sales at PureCars, challenged that notion. “The segment is getting much larger. We’re not just dealing with new EVs—used EVs are now entering the market. If dealerships aren’t paying attention to that, they’ll fall behind,” she noted. With advancements in charging infrastructure and reduced range anxiety, EV adoption is accelerating across all demographics.

Tesla, Used EVs, and the Expanding Market

Tesla remains a dominant force in the EV landscape, but as competition increases, affordability and accessibility are driving broader adoption. “EVs are no longer just for the super affluent,” Vince pointed out. “With a growing network of charging stations and improving range, more consumers are seeing EVs as a viable option.”

Social Media’s Role in the EV Buyer Journey

Social media is no longer just for branding—it’s a full-funnel sales tool. Vince explained, “We now have the ability to target micro-niche audiences, moving beyond intuition to real, data-driven strategies. From brand awareness videos to VIN-specific ads, social media now covers the entire sales funnel, something we couldn’t do five years ago.”

Caitlin added that the key is understanding where shoppers are in their journey. “Messaging across different funnel stages is crucial. We help dealerships execute a well-deployed strategy that guides shoppers from research to purchase.”

PURE Insights: Smarter EV Advertising with Data

One of PureCars’ game-changing tools is PURE Insights. “It helps us identify demand down to the ZIP code level,” Vince shared. “We show dealers where EVs are selling and where they aren’t, so they can allocate ad dollars effectively. We’re in the business of saving money and maximizing returns.”

What Makes a Successful EV Campaign?

A winning EV campaign requires a strategic blend of data and execution. Vince explained that PureCars leverages its Customer Data Platform, the AutoMiner, to locate and lock in the right audiences. “We look at potential EV buyers, hybrid owners transitioning to full electric, and lease customers nearing expiration. With buy-back campaigns and targeted incentives, we help dealers match the right car to the right buyer.”

The Future of EV Dealership Marketing

The EV market is growing rapidly, and dealerships need to stay ahead by leveraging data-driven strategies. PureCars provides the insights and tools needed to optimize ad spend, target the right buyers, and ensure a seamless transition into the future of electrified transportation.

Want to hear more? Check out the full episode of EVs for Everyone.

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