Staying ahead of the curve in marketing requires innovation and adaptability. For a regional business center associated with a major OEM, this meant evolving from traditional television advertising to a more dynamic digital strategy. The goal was to leverage Amazon's Over The Top (OTT) advertising to enhance branding and awareness across a broad region, beyond specific locations.

The Challenge

The regional business center had traditionally relied on TV ads but wanted to amplify their efforts by incorporating digital advertising. Their challenge was to test and optimize Amazon’s OTT platform to boost branding and regional awareness on a larger scale.

The Solution

PureCars stepped in with their extensive experience and strong relationship with Amazon. They quickly developed and launched customized Amazon OTT campaigns tailored to the business center’s needs. This strategic approach harnessed PureCars’ digital advertising expertise to deliver impressive results.

The Results

The Amazon OTT campaign yielded outstanding results:

• Cost Per View: Just $0.03
• View Rate: A remarkable 98%
• Average CPM (Cost Per Thousand Impressions): $32

These metrics highlight the campaign's effectiveness in engaging the target audience while maintaining cost efficiency. The high view rate and favorable CPM demonstrate the campaign's success in enhancing branding and regional awareness.

Conclusion

The shift from traditional TV advertising to Amazon’s OTT platform marked a significant advancement for the regional business center. With PureCars’ strategic expertise, the campaign not only met but exceeded its goals. This success story illustrates the power of integrating digital advertising with traditional methods to achieve substantial marketing impact.

For dealerships looking to elevate their marketing strategies, this case study reinforces the value of embracing digital solutions and partnering with industry experts to drive meaningful results.

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