Jim Keras Chevrolet trusts PureCars for their digital advertising needs in a competitive Memphis market.

ABOUT JIM KERAS CHEVROLET

The dealership has been locally owned and operated in Memphis, TN since 1949. From being recognized by Chevrolet for the highest levels of customer satisfaction in sales and service, to their #KerasCares program, Jim Keras Chevrolet is deeply dedicated to their customers and their community.

That community focus is also a key reason Jim Keras works with PureCars. We take a partnership approach and do what’s necessary to understand a dealer’s market and their goals.

ONE PARTNER FOR ALL YOUR MARKETING

Jim Keras Chevrolet looks to PureCars for a full spectrum of digital advertising services, including paid search, display, SEM, social and OTT. However, it wasn’t just the ability to offer these services that made us the right choice for the dealership.

“First thing for me was the sales rep. I have vendors coming to see me constantly. When my PureCars rep first came in to meet me, he didn’t come in demanding my time,” said Freeman Peterman,  Digital Marketing & Technology Director at Jim Keras. “He came with some incredible insights and brought value to my business, so I felt good giving him some time and letting him earn the business.”

After that, the dealership gave PureCars the opportunity to go head-to-head with another one of their stores using a different digital marketing provider. And, it didn’t take long for our platform and results  to convince Peterman that we were the best option for Jim Keras Chevrolet.

“PureCars was able to help us gain market share effectively and efficiently across all of our markets,” noted Peterman. “Where we were #2 and #3, we are now #1 in all of our different brands and all the different cities where we utilize PureCars.”

A STRATEGY CUSTOMIZED FOR THE DEALER AND THEIR MARKET

Another principle where we aligned with Jim Keras Chevrolet was that a one-size-fits all approach is ineffective for a dealer’s marketing strategy. It’s important to highlight what makes a dealership unique and to account for nuances in their particular market.

“What works for a dealership in Memphis doesn’t necessarily work for a dealership in a different part of the country. Too often we find that a one-size-fits-all approach is what’s pushed on us and that just really doesn’t work. PureCars takes the time to get to know you and your business,” added Peterman.

A COMBINATION AS GOOD AS ROCK AND ROLL

A digital advertising provider that worked in a close partnership with dealers was a key element Jim Keras was looking for in selecting PureCars. The combination of the partnership dynamic, dedicated support and the effort to make sure the dealer maintains a competitive advantage are the areas where we really stand out for Jim Keras Chevrolet.

“Working with PureCars is fantastic because rather than just being treated like another customer I’m treated like an actual partner,” said Peterman. “PureCars has continued to provide us with a high level of customer service, making us feel like a priority and not an inconvenience. If you’re currently looking for a digital marketing provider, I highly recommend giving them a call.”