As 2025 begins, PureCars CEO Aaron Sheeks reflects on a transformative year for the company, setting the stage for the future of automotive marketing. In an interview with John Fitzpatrick on CBT News, Sheeks highlighted the milestones of 2024, discussed the challenges and opportunities for dealerships, and unveiled exciting plans for 2025, including the launch of RylieAI.

A Year of Growth and Innovation

Looking back at 2024, Sheeks emphasized the company's guiding principle: “The Future of Automotive Marketing is Data.” This vision drove significant growth and innovation throughout the year.

“We had a very successful year and grew in all the right directions,” Sheeks shared. “From my chair, I couldn’t be more proud of the team, the results we produced for our clients, and the happiness we’ve brought to car shoppers. We’ve solved problems with new technologies and provided a better experience for everyone involved.”

PureCars focused on leveraging advanced tools and strategies to deliver results for dealerships and consumers alike, making 2024 a standout year in the company’s journey.

Opportunities and Challenges in 2025

Looking ahead, Sheeks sees both promise and obstacles on the horizon for dealerships.

“2025 looks like it’s going to be a strong year with pent-up demand driving both new and used car markets,” he said. However, challenges such as moving the right inventory at the right time and managing floorplan costs remain top of mind.

PureCars is committed to addressing these pain points through cutting-edge technology. “Our focus is on providing the ultimate tech stack—integrating advertising, lifecycle marketing, data management, and programmatic media into one seamless platform. By optimizing dealership data, we’re helping operators drive business development and efficiency.”

Introducing RylieAI at NADA 2025

As the automotive industry converges in New Orleans for NADA 2025, PureCars will debut RylieAI, a groundbreaking addition to its product suite.

“She’s been 18 months in the making, built on what I believe is the best automotive data set,” Sheeks revealed. “RylieAI will revolutionize how dealerships approach advanced market strategy, audience analysis, and segmentation.”

RylieAI uses AI-powered insights to target consumers with precision, delivering the right message at the right time. From audience tracking across North America to powering automation workflows through the AutoMiner CDP, RylieAI represents a new era in automotive marketing.

She’s more than just a product; it represents a transformative step forward in automotive marketing. PureCars has harnessed AI in innovative ways that go beyond industry discussions, delivering real-world applications others have yet to achieve. The foundation of this success lies in a fundamental truth: the best AI is only as effective as the quality of the data it uses.

The Future of AI in Automotive Retail

Sheeks sees AI as a transformative force over the next 24 months, revolutionizing customer engagement from media buying to lead nurturing. PureCars is poised to lead this evolution with RylieAI and its robust data network.

“Our long-term vision is to be the tip-of-the-sphere tech provider for dealerships. With RylieAI, we’re building technology that continually enhances, powers automation, and manages conversations across the customer journey,” Sheeks explained.

Visit PureCars at NADA 2025

Dealers eager to experience PureCars’ innovations firsthand can visit booth #4265 at NADA 2025. “We’ll have a big team there and would love to meet you,” Sheeks said. For those unable to attend, more information is available at purecars.com.

Conclusion

As PureCars enters 2025, its commitment to leveraging data and AI ensures dealerships are equipped to meet the demands of a rapidly changing industry. With RylieAI leading the charge, PureCars is not just shaping the future of automotive marketing—it’s redefining it.

Watch The Full Interview Here