Black Friday is right around the corner, and dealerships are gearing up to offer incredible deals and incentives to shoppers. In a highly competitive market, it's essential to stand out and reach potential buyers effectively and efficiently. Leveraging the power of data-driven campaigns through email, direct mail, and OTT advertising can help you maximize your Black Friday success. In this blog, we'll explore how to utilize your first-party data and third-party data from industry giants like Google, Amazon, and Oracle to boost your Black Friday campaigns.

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Email and Direct Mail Campaigns

Email and direct mail marketing remain powerful channels to reach your existing customer base as well as new customers. Utilizing the power of the AutoMiner CDP (Customer Data Platform) dealers can confidently reach customers knowing they are using the most up-to-date customer and vehicle ownership information. Below are a few segmented audiences your dealership should be targeting this Black Friday:

• Positive Equity Customers: Send exclusive Black Friday upgrade offers to your past customers who are in a positive equity position, enticing them to trade-in for a new model.
• Anonymous Website Traffic: Target potential buyers with PURE Identity, identifying anonymous shoppers on your website that haven’t submitted a lead yet.
• Conquest Campaigns: Utilizing conquest data from The AutoMiner, offer personalized Black Friday offers and incentives to drive service appointments and sales.

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OTT Advertising

OTT (Over-The-Top) advertising is an efficient channel which allows you to reach potential buyers through streaming services, at a fraction of the cost of traditional cable and broadcast advertising. Utilize data from our channel partners such as Google, Amazon, and Oracle to pinpoint your target audience for more effective campaigns, such as:

• Model Segment Campaigns: Create relevant video ads using third-party data to showcase specific model offers and Black Friday deals to in-market buyers for relevant model segments
• Location Targeted Campaigns: Leverage Amazon’s Zip Code targeted OTT ads, ensuring that users in your desired markets see your Black Friday promotions.

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Black Friday is a golden opportunity for automotive dealerships to boost sales, and data-driven campaigns are the key to success. By utilizing your first-party data and third-party data from industry giants like Google, Amazon, and Oracle, you can create highly targeted and relevant campaigns across email, direct mail, and OTT advertising. 

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This Black Friday, make the most of your marketing efforts and stand out in the crowded marketplace by reaching the right audience with compelling offers. Put your dealership on the road to Black Friday success.

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Want to learn how to utilize your first-party data and PureCars’ premium third-party data relationships for Black Friday? Schedule a meeting below to speak with one of our automotive marketing experts.

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