In today's ever-changing automotive landscape, inventory acquisition can be a challenge for many dealers. From lingering effects of COVID-19 and chip shortages to UAW strikes, supply chain disruptions have cast a shadow on the potential availability of new vehicles. To help dealers overcome these challenges (while keeping costs under control) we've put together several budget-friendly tactics that you can begin to use at your dealership, at any time. 

Recommended strategies to help navigate the complexities of inventory acquisition during supply chain disruptions:

‍Identify who to target and how to obtain their information

The AutoMiner Customer Data Platform enables dealers to precisely build target audiences for marketing campaigns, minimizing the risk of negative interactions and maximizing the efficiency of their advertising spend. This is achieved by cleaning, enriching, and verifying ownership of vehicles automatically before campaigns are run. Additionally, utilizing market data, like information available in PURE Insights, examine your market to discover which vehicles are in high demand (even if they aren’t your own brand). Combining these factors we enable your dealership to pull lists instantly create the following audiences:

• Model-specific buy back
• Model-specific less than 6 months lease pull ahead
• Purchased and still own +36m ago
• High Equity purchased 2+ years ago
• CPO Buy Back

Effective channels to utilize for outbound campaigns

PureCars' comprehensive approach integrates clean and accurate first-party data to maximize inventory acquisition opportunities without wasting budget and time. By diversifying marketing efforts across these channels, dealers can source high-quality used vehicles more efficiently and cost-effectively than through traditional wholesale auctions.

• Email Marketing — Unlimited one off and trigger based campaigns in the AutoMiner at no additional cost.
• BDC Call Lists — Utilize your BDC to call customers with desirable vehicles with accurate contact and ownership information, saving time and reducing frustrations of your salespeople and customers.
• Text Message Marketing — Legally compliant text message outreach with trigger based or one off campaigns at no additional cost.
• Work the service drive — Proactively engage with customers and offer competitive trade-in offers to customers servicing high-quality and high-demand vehicles .
• Direct Mail - Ensure your investment in direct mail and buy-back offers reach your target customers with accurate address and vehicle ownership information.

Results that grow your inventory and profit - without adding to your budget

A PureCars partner domestic dealer ran a one-time email and BDC call follow up campaign with a cleaned, enriched, and verified audience of “Model Year 2015-2021 Purchased +36 months ago” with the following results at no additional cost to their marketing budget:

Vehicles Acquired: 13
Gross from additional sales: $33,876

In an era where supply chain dynamics are seemingly in constant flux, PureCars provides dealers with the tools needed to adapt and acquire the inventory they need to meet customer demand. If you're looking to stay ahead in the competitive automotive market, PureCars is your trusted partner for innovative inventory acquisition strategies. 

Don't let changing market dynamics hinder your dealership's success. Schedule a meeting with a PureCars automotive strategist to help you build cost effective and successful vehicle acquisition strategy.

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