Blog

April 22, 2025

PURE Insights: Your Competitive Advantage Amid Market Shifts

Used vehicle demand is expected to climb. Inventory may tighten. Budgets will need to be smarter. That’s where PURE Insights shines. When combined with the AutoMiner and PURE Identity, your marketing becomes even more powerful, ensuring you're not just reacting to change but leading through it. Let PureCars help you make smarter, faster, more profitable decisions. Because no matter how uncharted the territory may seem, you’ve got the tools, data, and strategy to drive forward with confidence.

Exploring the Road Ahead: Insights from Aaron Sheeks, CEO of PureCars, on the Car Guy Coffee Podcast

In a recent episode of the Car Guy Coffee Podcast, hosts Fred Lennartz and Lou Ramirez sat down with Aaron Sheeks, CEO of PureCars, for an insightful conversation about the latest developments in the automotive industry and PureCars' exciting journey. From discussing innovative merging of solutions to the importance of a people-first culture, Aaron shared a wealth of knowledge that is sure to resonate with industry professionals and enthusiasts alike.

PURE Talks: Tom Azbill Discusses Personalized Strategies for Car Dealerships on the Car Guy Coffee Podcast

In a recent interview on PURE Talks, Tom Azbill from PureCars discussed with Fred and Lou of the Car Guy Coffee Podcast about the company's approach to helping car dealerships connect with customers in a personalized way, despite the impending end of cookies. Azbill emphasized that dealerships have abundant data, but the key is to use this data to connect with humans, not just to manage information.

Precision Marketing in Motion: Real-Time Inventory Feeds in Email Campaigns

In the constantly evolving field of automotive marketing, staying ahead demands innovation and accuracy. AutoMiner's latest breakthrough, real-time inventory feeds in email campaigns powered by RIDE (Real-Time Inventory Display Engine), is reshaping how dealerships can engage and advertise to potential buyers.

PURE Strategy: Overview & Key Takeaways

Recently, automotive leaders gathered for PURE Strategy, an event co-hosted with Google in New York City, where we dove into the current state and future trends of the auto industry. From discussing the challenges posed by brand loyalty to exploring the power of first-party data, the event provided valuable insights into navigating the evolving landscape of automotive marketing.

Navigating the Future: Digital Marketing Streamlined with AutoMiner’s Campaign Automation

In the world of automotive marketing, innovation is crucial for dealerships to maintain their competitive edge. With AutoMiner's Campaign Automation, PureCars equips dealerships with the essential tools needed to succeed in the digital age and beyond.

Introducing Direct Mail from PureCars : Upgrade Your Marketing Mix

As technology continues to advance, it's crucial for businesses to explore innovative avenues to reach their target audience effectively. That's why we're thrilled to announce the latest offering from PureCars: Direct Mail, now enhanced with the innovative capabilities of AutoMiner's clean data.

PureCars Joins Genesis Digital Program as an Approved Certified Provider

PureCars, the industry leader in automotive marketing, is proud to announce its official partnership with Genesis in their Digital Program. This collaboration signifies a strategic alliance and provides Genesis dealers with cutting-edge marketing solutions to drive business growth and success.

PURE Insights | Scheduled PDF Reports - Easier Access to Essential Data

We're excited to introduce a powerful enhancement to PURE Insights – Scheduled PDF Reports. Now, effortlessly streamline your reporting workflow by scheduling reports to be automatically delivered according to your preferences. Whether you need daily, weekly, or monthly insights, this feature ensures timely and consistent information directly to your inbox, eliminating the need for manual report generation.

PureCars Named a 2024 Google Premier Partner

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2024 Premier Partner status, the highest tier of the Google Partners program.

Add Amazon Streaming Video To Your Dealership's Star-Studded Digital Advertising Lineup

With Amazon’s streaming TV ads, you can reach and connect to unique audiences across premium streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps, and the News app on Fire TV.

November 29, 2022

Take Your Advertising to the Max: Why Dealerships Should Use Google's Performance Max

Are you looking to stay ahead of shifting consumer behavior? Hoping to unlock incremental conversions from new places? Performance Max finds the optimal mix of Google Ads inventory and formats to help dealerships drive better results.

November 17, 2022

Special Ad Audiences For Facebook Are Gone: 3 Tips On What You Can Do Next

As part of Meta’s settlement agreement with the US Department of Housing and Urban Development, Special Ad Audiences — a tool that lets you expand your audience for ad sets related to credit, housing, and employment — are no longer available.

November 4, 2022

PureCars selected as a Certified Partner for Acuraâ€™s Dealer Digital Program

PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced it has been selected to be a certified partner in Acura’s Dealer Digital Program.

October 26, 2022

PureCars Dealer Survey of Digital Advertising Trends Shows a Major Disconnect Between their Current Spend Versus Where they Get the Most ROI

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced the results of its recent industry survey.

September 20, 2022

3 Innovative Digital Advertising Channels You Probably Aren't Using (And Why It's Time to Start)

Google and Meta are great channels for your digital advertising, but there are other options available that can help you reach more customers with innovative targeting options.

August 22, 2022

PureCars Promotes Tony Compton to Chief Technology Officer

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today that Tony Compton has been promoted to Chief Technology Officer.

August 16, 2022

Streaming Audio Advertising: 3 Reasons Auto Dealers Should Add This Channel To Their Marketing Mix

Is your dealership using streaming audio advertising to market to your customers? If not, it’s time to consider this growing channel.

August 11, 2022

PureCars Acquires Digital Asset Management Platform AutoSigma

PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today its acquisition of digital asset management platform, AutoSigma. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.

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