Blog

April 10, 2025

5 Reasons Your Dealership Needs a CDP

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

Driving Efficiency in Dealership Marketing with PURE Insights

Revolutionize your dealership's marketing approach with PURE Insights. Discover how leveraging real-time market data can drive efficiency and success in your dealership.

February 7, 2024

PureCars’ AutoMiner Boosts Performance of Meta’s Advantage+ Audiences

PureCars, the leading customer data and marketing platform for automotive dealers, announced today the results of an advertising study in collaboration with Meta. The study examined dealership advertising performance when utilizing customer data from the AutoMiner customer data platform, and Meta’s Advantage+ Audiences.

January 17, 2024

Revamping Your Dealership’s Online Presence for the Electric Vehicle Boom

Electric Vehicles are not just the future—they’re the present. Is your dealership’s online strategy aligned with this shift? Join us as we delve into the EV boom and highlight how PureCars can amplify your online journey.

January 15, 2024

Managing Customer Data: The Evolution of the CDP and Why Your Dealership Needs One

In the era where dealerships are evolving from mere sales centers to complete automotive solutions, the role of data is undeniable. It’s no longer just about selling cars but crafting experiences. Data-driven insights can provide a competitive edge, allowing you to tailor interactions and offers to each customer’s unique journey.

January 3, 2024

Maximizing Service Retention: How Dealerships Can Use Digital Advertising to Their Advantage

Discover the power of digital advertising in amplifying your dealership's service retention. Dive deep into modern strategies, customer insights, and how PureCars can supercharge your retention efforts.

December 13, 2023

Personalized Lifecycle Marketing for Dealers: Building Better Customer Relationships and Long-Term Loyalty

Remember the days when a handshake sealed the deal? Today, while that personal touch is still crucial, the dynamic between dealerships and their customers has evolved. We’re no longer focusing on a single sale, but cultivating a relationship spanning years or even decades.

December 12, 2023

Roseville Kia Leverages First-Party Data to Drive Pre-Orders of EV9

Roseville Kia hosted a Kia EV9 Preview Event on November 3rd, 2023 at their dealership, where they would showcase the new EV9 to customers and start accepting pre-orders of the vehicle. Together with the PureCars AutoMiner team, they utilized their first-party data and multiple marketing channels to drive attendance and pre-orders.

December 4, 2023

Check all the boxes with PureCars at NADA 2024

The National Automobile Dealers Association (NADA) Conference is one of the most highly anticipated events in the automotive industry. The 2024 show will be held in Las Vegas, Nevada from February 1-4. Each year, this event provides a unique opportunity for dealers to come together and learn about the latest developments in the industry.

December 1, 2023

The AutoMiner Delivers Clean and Effective Data for San Leandro Honda

Like most dealerships, San Leandro Honda was challenged with outdated and incorrect customer data. The AutoMiner customer data platform cleansed and enriched their data to help their marketing campaigns become extremely effective.

November 22, 2023

5 Reasons Your Dealership Needs a CDP

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

Future-Proofing Dealerships: Gabe Montano's Insights on Customer Data Platforms

At the recent PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, PureCars had the chance to interview Gabe Montano, Marketing & IT Director at the Mike Maroone Group. Gabe shared his perspective on the fast-changing world of digital advertising and the essential role of Customer Data Platforms (CDPs) in navigating this shift.

Video: Digital Advertising by PureCars

PureCars is the leader in automotive retail digital advertising. Find out what makes PureCars different and why you should choose us as your digital advertising partner.

PureCars Takes the Main Stage at AIS & NRC 2025: Fast Break with the v20 Group

The automotive industry is undergoing significant transformation, and staying ahead requires deep insights into emerging trends, digital transformation, and the latest innovations. That’s why PureCars is thrilled to be part of the upcoming AIS & NRC 2025, taking place from April 8-10, 2025, at the Embassy Suites in Cary, NC.

Video: AI, Clean Data, and the future of Automotive

The Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, sat down with PureCars’ CMO, Kate Colacelli, to discuss the latest innovations shaping the automotive industry.

AI, Clean Data, and the Future of Automotive: PureCars Joins Car Guy Coffee Podcast

At NADA 2025, the energy was electric, and the PureCars booth was filled with excitement. The Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, sat down with PureCars’ CMO, Kate Colacelli, to discuss the latest innovations shaping the automotive industry. From AI-driven solutions to the critical role of clean data, the conversation highlighted how dealerships can stay ahead in a rapidly evolving market.

PureCars Heads to Scottsdale for DMSC 2025: Elevating Dealership Marketing Strategies

PureCars is gearing up for the 2025 Digital Marketing Strategies Conference (DMSC) in Scottsdale, Arizona—and this year, we’re doing more than just talking strategy. We’re proud sponsors of the DMSC Golf Tournament and would love to have a few dealers join us for a day on the green!

Join PureCars on the 2025 Buick & GMC Roadshow: 20+ Cities, 3 Months, Countless Insights

PureCars is excited to announce that we are sponsoring and attending the GM iMR 2025 Roadshow for Digital Advertising Partners. Over the next four months, we’ll be visiting 20+ cities across the country and connecting with dealerships to discuss digital advertising strategies that drive real results.

PureCars Has Been Named A 2025 Google Premier Partner

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2025 Premier Partner status, the highest tier of the Google Partners program.

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