Tariffs, Trends & Tactical Moves: How Dealerships Can Stay Ahead

Uncharted territory doesn’t have to be overwhelming, especially when you’re not going it alone. PureCars offers the tools, strategies, and guidance to help you move through the next few months with confidence. From smarter targeting and real-time market intelligence to fully integrated campaign execution through the AutoMiner, we’ve got your back.

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

At the recent PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, PureCars had the chance to interview Gabe Montano, Marketing & IT Director at the Mike Maroone Group. Gabe shared his perspective on the fast-changing world of digital advertising and the essential role of Customer Data Platforms (CDPs) in navigating this shift.

The automotive industry is undergoing significant transformation, and staying ahead requires deep insights into emerging trends, digital transformation, and the latest innovations. That’s why PureCars is thrilled to be part of the upcoming AIS & NRC 2025, taking place from April 8-10, 2025, at the Embassy Suites in Cary, NC.

At NADA 2025, the energy was electric, and the PureCars booth was filled with excitement. The Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, sat down with PureCars’ CMO, Kate Colacelli, to discuss the latest innovations shaping the automotive industry. From AI-driven solutions to the critical role of clean data, the conversation highlighted how dealerships can stay ahead in a rapidly evolving market.

PureCars is gearing up for the 2025 Digital Marketing Strategies Conference (DMSC) in Scottsdale, Arizona—and this year, we’re doing more than just talking strategy. We’re proud sponsors of the DMSC Golf Tournament and would love to have a few dealers join us for a day on the green!

PureCars is excited to announce that we are sponsoring and attending the GM iMR 2025 Roadshow for Digital Advertising Partners. Over the next four months, we’ll be visiting 20+ cities across the country and connecting with dealerships to discuss digital advertising strategies that drive real results.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2025 Premier Partner status, the highest tier of the Google Partners program.

In the competitive world of automotive sales, staying connected with past customers can be a game-changer. The Dan Cummins Auto Group's experience demonstrates that with the right tools and strategies, dealerships can effectively re-engage their audience and achieve sales success. For any automotive dealership looking to enhance sales and customer loyalty, targeted direct mail campaigns, powered by refined data, offer a proven path to success.