Tariffs, Trends & Tactical Moves: How Dealerships Can Stay Ahead

Don’t let incomplete customer journeys limit your dealership’s success. PURE Identity provides the clarity needed to deliver personalized, high-impact marketing that connects with engaged shoppers when it matters most.

At the PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, we had the pleasure of sitting down with Lisa Gener, Marketing Director at Covert Auto Group. With over two decades in the automotive industry, Lisa shared her insights on the evolving role of digital marketing in automotive retail, PureCars' technological advancements, and the growing importance of first-party data.

The electrification race is officially on, and the conversation around EV adoption has never been more critical. On a recent episode of the EVs for Everyone podcast, hosted by Elena Ciccotelli, PureCars’ Vince Schiano and Caitlin Cowley shared key insights on how dealerships can successfully navigate the growing EV market. From leveraging data-driven marketing strategies to optimizing ad spend, PureCars is helping dealerships connect with the right customers at the right time.

To redefine how dealerships interact with customers and manage their marketing operations, PureCars has unveiled RylieAI. This cutting-edge platform combines advanced AI technology with PureCars’ proprietary data tools to help dealerships build stronger customer relationships, streamline workflows, and grow revenue.

CBT News' Bridget Fitzpatrick recently sat down with Aaron Sheeks, CEO of PureCars, at NADA to discuss the company’s latest innovation—RylieAI. Sheeks shared how this cutting-edge digital employee is set to transform dealership operations by improving customer connections, increasing revenue, and streamlining efficiencies.

The biggest event of the automotive industry has come and gone, leaving dealerships energized with ideas and strategies to implement. As you settle back at your dealership, following up with vendors and reviewing your notes, let’s dive into the key trends and insights that captured everyone’s attention on the showroom floor.

As 2025 begins, PureCars CEO Aaron Sheeks reflects on a transformative year for the company, setting the stage for the future of automotive marketing. In an interview with John Fitzpatrick on CBT News, Sheeks highlighted the milestones of 2024, discussed the challenges and opportunities for dealerships, and unveiled exciting plans for 2025, including the launch of RylieAI.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today the release of RylieAI, a powerful new toolset designed to help dealerships connect with customers more effectively, drive revenue growth, and maintain a competitive edge in the rapidly evolving automotive landscape. Powered by PureCars’ proprietary Customer Data Platform (CDP), The AutoMiner, this integrated platform empowers dealerships to connect with customers more effectively, increase efficiency, and ultimately achieve greater success.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today its exceptional Meta ad performance results for its dealership partners in 2024. These achievements follow the successful implementation of Meta’s Conversion API (CAPI) and strategic shifts in optimization efforts. By leveraging machine learning optimizations toward Vehicle Details Page conversions rather than traditional link clicks, PureCars significantly enhanced dealer performance across several key metrics.