Driving Results in a Competitive Luxury Market: How Land Rover Anaheim Hills Leveraged First-Party Data

PureCars, the leading customer data and marketing platform for automotive dealers, announced today its exceptional Meta ad performance results for its dealership partners in 2024. These achievements follow the successful implementation of Meta’s Conversion API (CAPI) and strategic shifts in optimization efforts. By leveraging machine learning optimizations toward Vehicle Details Page conversions rather than traditional link clicks, PureCars significantly enhanced dealer performance across several key metrics.

Aaron Sheeks, CEO of PureCars, recently sat down with the Car Guy Coffee Podcast to discuss the upcoming NADA 2025 and what’s next for the automotive industry. The conversation highlighted PureCars’ commitment to innovation, customer-centric strategies, and the exciting events surrounding their participation at NADA, the world’s largest automotive stage. Here are the key takeaways from the interview.

NADA 2025 is just around the corner, and PureCars is bringing an exciting lineup of events to New Orleans designed to help your dealership succeed in the ever-evolving automotive landscape. Whether you're looking to dive into the latest in Amazon video advertising, explore the power of customer data platforms (CDPs), or discover how AI can revolutionize your operations, PureCars has you covered. Here's your exclusive guide to PureCars' must-attend events at NADA 2025!

Subaru of Niagara, a prominent dealership, was on the hunt for a digital advertising provider that could take their marketing efforts to the next level. They needed a partner who could manage a wide range of services, including Paid Search, Paid Social, Performance Max, and OTT campaigns. Beyond just execution, they were looking for in-depth reporting that could translate complex data into actionable insights, allowing them to measure the true impact of their marketing efforts on revenue.

PureCars is thrilled to announce our membership in David Kain's V20 Group for vendors, a transformative initiative redefining collaboration in the automotive industry. This partnership underscores our commitment to innovation, industry leadership, and delivering exceptional value to our dealership partners.

The shift from traditional TV advertising to Amazon’s OTT platform marked a significant advancement for a regional business center. With PureCars’ strategic expertise, the campaign not only met but exceeded its goals. This success story illustrates the power of integrating digital advertising with traditional methods to achieve substantial marketing impact.

In an interview at the PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, Aaron Sheeks, CEO of PureCars, shared his insights on the state of the automotive industry and how dealerships can navigate the current challenges with data-driven strategies. With rising floor plan costs and tighter consumer budgets, the industry is at a critical juncture. Dealerships must choose whether to boom by investing in growth or face gloom by sticking to old ways. Aaron laid out PureCars' approach to helping dealers not just survive but thrive in this changing landscape.

The end of the year will be here before you know it, and with it, the expiration of any unused co-op dollars. Now is the time to ensure you’re not leaving money on the table. Let PureCars help you create a strategic, customized plan to allocate your remaining co-op dollars and maximize their impact across the most effective channels. By taking action now, you can boost your year-end results and start the new year on strong footing.

Recently, Amazon and PureCars hosted an insightful webinar, "Put a Bow on Your Holiday Sales Strategy with Amazon Video," focusing on how car dealerships can leverage video advertising to maximize holiday sales. Here’s a recap of the key takeaways tailored for the automotive industry.